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Actually, We’re Run by Pre-Adolescents: Why Reason Deserts us at Make-or-Break Moments … and Restoring Sanity

12/4/2014

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Originally posted on the Trusted Advisor Associates LLC Trust Matters blog.

I was recently chatting with a good friend, Mark Hurwich, about some of the struggles we encounter when it comes to walking into a sales meeting. I think Mark hit the nail on the head when he spoke about how we can really be run by inner pre-adolescents that can take over even when we’re the most prepared — inevitably keeping us from closing a sale. I asked him to speak more on the subject — and it turned into this week’s guest blog post.

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    Portrait of Mark Hurwich

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    Mark has over 40 years of experience in strategy, and sales/marketing — from startups to multinationals.

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