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Are you listening? My client urges you to pay attention

3/8/2015

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We all know how important listening is, right?  

But client / Forbes columnist Dan Woods took that a step further — to realize that the tools he learned in his coaching held the secrets of great leaders and business innovators from Steve Jobs to Jerome Robbins. And it's not just how to listen, but to what: products, companies, and ideas will actually talk to you if you know how to invite them to do so. (And apart from writing a great article, Dan was also kind enough to plug me and fellow coach Gale West for our contributions to his thinking.)

Check out the article, Listen to Your Product: Design Lessons from Fiddler on the Roof

You'll find it especially useful if you're tackling something entrepreneurial, or any other creative endeavor where an additional muse would help you.
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    Portrait of Mark Hurwich

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    Mark has over 40 years of experience in strategy, and sales/marketing — from startups to multinationals.

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